Thursday, August 27, 2020

The Odyssey - Role of Women free essay sample

In spite of the fact that ladies involved an altogether unique situation in the public eye contrasted with men, they too held a specific range of prominence and force; they essentially applied it in manners that were unmistakable from men’s techniques. By watching the numerous female characters in The Odyssey, for instance; Penelope, Circe, and Calypso, we can comprehend that in those days ladies were second rate compared to men yet they had power in that they had the option to attract men so rapidly and effectively (for instance alarms, they sing so perfectly that men get attracted from desire for these things with such beautifull voices, however the alarms are executioners and they kill any man on a boat that passes), likewise they are depicted as being extremely insightful in The Odyssey, Athena’s appositive more often than not is â€Å"bright-peered toward Athena† which is depicting that as the godess of intelligence, even in camouflage, as coach and so on. We will compose a custom paper test on The Odyssey Role of Women or on the other hand any comparable point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page , she despite everything has her brilliant shining eyes which depict her as an extremely shrewd lady. This is the equivalent with Penelope as she is depicted as insightful all through the vast majority of The Odyssey. By looking at the character of Penelope, the spouse of Odysseus, one can see exactly how ladies applied their capacity and impact in The Odyssey and whatever closes. Penelope utilizes smart crafty and sexual enchant to play with men’s feelings and to address her own issues while she is sitting tight for her significant other to come back from fight. On one hand, she speaks to nurturing attributes moms in The Odyssey are viewed as the providers of pity and distress as opposed to genuine â€Å"supporters† of their children and spouses regarding military or individual missions. Moms as observed all through The Odyssey are ladies needing backing and direction as they are powerless and delicate, without a consistent male hand to manage them, these ladies apppear to be lost and melancholy. in any case, she likewise has a portion of the characteristics related with the temptresses found in The Odyssey, for example, Circe and Clytemnestra. Following the job of a mother figure, Penelope grieves her lost love, apparently neglectful (from the outset) to the considerations of the admirers. One significant job of ladies in The Odyssey is their jobs as enchantresses. When Odysseus’ team shows up on Circe’s island, they are pulled in to Circe’s house in view of the charming voice of the excellent yet gigantic goddess. Homer portrays her as â€Å"singing in a sweet voice as she went here and there an incredible plan on a loom, godlike, for example, goddesses have, sensitive and dazzling and superb in their work. † (Book 10, Line 221) Odysseus’ men react to this by calling onto her and going into her home. The men’s want for Circe permits the goddess to misuse their shortcomings, stunt them, and mysteriously transform them into pig. Odysseus, just, with the assistance of a defensive medication and guidance gave by Hermes, goes to save his men from Circe’s island. He adheres to Hermes’ careful guidelines and when the goddess endeavors to hit him with her blade, he thrusts at her. Odysseus draws his blade and says, â€Å"Swear me an extraordinary vow that there is no other malice harmed you devise against me. † (Book 10 Line 344) Homer has Odysseus draw his blade as of now; maybe he plans to show how a woman’s advance and sexuality is a danger to male predominance. Such cooperations among people add a specific dynamic to the epic and make it all the more fascinating and simpler for the peruser to relate to the story. In spite of the fact that, Odysseus is wily and ingenious, commonly even he ends up lost when he is in these kinds of circumstances with enchanting ladies. Odysseus was so beguiled by Circe that he stayed on her island for a year, totally disregarding returning home until his men persuaded him to leave. One other second when we see the significance of sex in The Odyssey is during Odysseus’ seven-year remain with Calypso on her island. At the point when Odysseus transfers the narrative of Calypso, he changes the story marginally to give the recognition that he was held detainee and deplored the whole time he was there. Be that as it may, Homer gives us some understanding when he says; â€Å"the sprite was done satisfying to him. † (Book 5, Line 153) which suggests that sooner or later Odysseus enjoyed himself with the goddess on the island. Calypso offered him everlasting status and an existence of simplicity. At the point when Odysseus was depleted with this way of life and yearned for his better half and homecoming, Calypso attempted to utilize her wiles to persuade him to remain with her. She analyzes herself to Odysseus’ spouse Penelope saying, â€Å"I figure I can guarantee that I am not her second rate either in manufacture or height, since it isn't likely that human ladies can challenge the goddesses for construct and magnificence. † (Book 5, Line 211) When Odysseus despite everything aches to get back, Calypso drives him to remain on the island. This is against the goals of Homeric Greek ladies. Calypso diplays a predominant and manipulative side, which is another danger against male strength. Calypso’s capacity to obstruct Odysseus’ journey for a long time, implies the conviction that influential ladies can make risk. In this circumstance, Homer lets us know, if a lady doesn't acknowledge her place as an impuissant, she is probably going to back off or keep a man from arriving at his objectives. The Homeric Greek men consider ladies important yet just to fulfill their physical needs. Zeus inevitably sends Hermes as an errand person to order Calypso to permit Odysseus to get back. Calypso whines that the divine beings are permitted to take mortal darlings while somebody generally meddles with the issues of the goddesses. Calypso whines about this twofold norm however in the end meets Zeus’ demand. This is a superb case of the male one-sided Homeric Greek society. This epic is dependant on the job of ladies. It is hard to totally pass judgment on the convictions about sexual orientation jobs in Greek culture dependent on The Odyssey. On occasion, the jobs and activities of ladies in this sonnet show the male bullhead see, that they are objects of magnificence and need to capitulate to control and fraud to achieve an objective. There are different occasions when a woman’s quality and insight come through. Homer uses this interchange to make the epic all the more fascinating and builds up a fundamental subject of a clash of the genders.

Saturday, August 22, 2020

Bell Hooks Essays -- essays research papers

Is Education Equal? Â Â Â Â Â The United States gives our general public the unquestionable option to learn. The privilege to advanced education isn't constrained to the center and high societies; it permits the less advantaged, minorities, just as both genders, to get equivalent training. Two contentions which present fascinating perspectives on advanced education are chime hook’s “Keeping Close to Home'; and Adrienne Rich’s “What Does a Woman Need to Know?'; Hooks sees advanced education with a worry for the oppressed, while Rich perspectives it with a worry for ladies. Of the two works, I for one don't concur with Rich’s contention. Â Â Â Â Â Bell snares sees advanced education to be a period in which we get ourselves and get familiar with what our identity is. This idea stays troublesome on the oppressed in light of the fact that they would prefer not to be known for their experience. They consider themselves to be less favored, and along these lines need to keep this avoided their new society. These understudies face numerous obstructions in their lives; school presents an entirely different and a lot bigger test. The change is additionally hard on them. They need to fit in and stow away their past, and yet, they would prefer not to dismiss their childhoods. Snares felt that she was an outcast in school, since she herself originated from an oppressed foundation, while the vast majority of her friends originated from special foundations. Snares states, &#822...

Friday, August 21, 2020

How to Evaluate the Amount of Time it Takes to Write a Term Paper?

How to Evaluate the Amount of Time it Takes to Write a Term Paper?There are quite a number of term papers to be completed and this is the reason why most students do not manage to get enough sleep. It is very important that students should go through all the term papers they have to finish before the exams. Students should prepare themselves well for all the term papers they have to do and they should always keep their mind focused on what is required to be done for them to pass.But if you have made up your mind to work hard and prepare yourself for all the term papers, you need to be able to evaluate which term paper is going to require you to be awake for two days before it is due. You will find out the following things which will help you determine the amount of time you will have to work on it.There are some term papers that require you to have the help of the tutor, and this will require you to spend two to three days for your preparation. If you do not have the money for this, you should be able to find the available ones online for free.One thing that will help you in evaluating the amount of time you have to work on a term paper is the topic. This is because it will give you an idea about the amount of time you have to make a complete and clear explanation of the topic. It is advisable that you should know the topics thoroughly before you start on it.When you know the topic well, you can start to write out the document which will enable you to clarify any doubts or problems that you may have. There are some term papers which require you to be able to have the text comprehension level of a high school student.This means that you should have some clear ideas about the things that you should be making clear to the reader and you should be able to write the passage clearly. In this case, you should ask the help of a tutor if you are not able to write the passage well or do not know how to make a clear explanation about it.If you cannot write the passage cor rectly or you are not aware about the content of the term paper you are working on, you can try to get the help of the experts from the internet. The experts will provide you with great support and help in writing the term paper so that you can get the best results.You also need to be sure that the passage is not too technical or too confusing for you to understand it. You need to be able to think in a creative way to get the best result when you read a passage from the term paper.

Friday, May 15, 2020

Miles The Autobiography Miles - 2000 Words

â€Å"Miles: The Autobiography† explores the success and hardships of the famous, jazz musician, Miles Davis. Quincy Troupe records Miles’ accounts of his childhood in East St. Louis, the beginning of his musical career in New York, and his later years as a musician traveling the world. Miles defined the music of his time; the 1940’s were marked by the age of cool jazz that he, and many other African Americans helped bring to life. Miles Davis’ musical style is often studied closely by other aspiring jazz musicians because he had such a unique sound. While Miles’ successes are well-known, many people forget about the hardships that he faced throughout his life due to his addiction to drugs and alcohol. Similar to how things are today, being a musician in New York City during the 40’s meant that drugs and alcohol were easily accessible. Miles was one of many famous musicians that fell victim to drugs, and his life was affected drastically. Her oin, cocaine, and alcohol were some of the substances that Miles used most often. Those drugs negatively impacted his relationships, his health, and his music career. Miles was an amazing musician regardless of what he did during his spare time, but one might wonder how things would be different if Miles hadn’t let his drug addiction control his life. Some may think he could have played music for a longer amount of time, and produced even better songs than he did, but this isn’t as true as it may seem. If Miles hadn’t been taking stimulantsShow MoreRelatedMiles Davis Essay1364 Words   |  6 PagesMiles Davis: The music’s right but the approach is wrong. Music listeners everywhere have heard at least a smidgen of the music from â€Å"the prince of darkness†. Although Miles Davis, dubbed the â€Å"most revered jazz trumpeter of all time, not to mention one of the most important musicians of the 20th century† by Rolling Stone Magazine and known as the birth of cool, attitudes and behaviors we never truly kind and the man was notoriously known as a jerk, his music was of great importance to the jazzRead MoreEthno 50B Essay #11347 Words   |  6 Pageslines. The roots of cool span back to the School of Cool Jazz on the West Coast. Miles popularized cool through his album, Birth of the Cool, but this is only mistakenly believed to be the start of cool, as it was already being played. â€Å"He had a style like the players from St. Louis, singing sound, and he didnt play too many notes or play those real fast tempos† (Davis 1989: 62). From Miles Davis’ autobiography, it is clear that he heard a style that was much slower than the bop he was playingRead More Night Essay926 Words   |  4 Pages Night nbsp;nbsp;nbsp;nbsp;nbsp;The book Night, by Elie Wiesel, is an autobiography about his experiences during the Holocaust. The story takes place in the 1940’s. The main characters are Elie and his father. Other characters are Elie’s mother and sister. nbsp;nbsp;nbsp;nbsp;nbsp;In the beginning of the book, trouble is starting around the town in which Elie lived. Eventually German soldiers come into his town. At first, they did not seem so bad. The Kahn’s, a family who lived acrossRead MoreSubjective Reality in Anne Carsons Autobiography of Red Essay1233 Words   |  5 PagesAnne Carsons Autobiography of Red Anne Carsons Autobiography of Red is a world of subjective reality. Carson explores the relationship between subject and object through a reworking of an original Greek myth. The original myth is of Herakles, whos tenth labor was to kill Geryon, a red winged monster who lived on an island, and steal his cattle. Carson takes the insignificant character of Geryon and creates a story based on his life, as if set in modern times. Autobiography of Red entersRead MoreJames Joyces Alter Ego in A Portrait of the Artist as a Young Man929 Words   |  4 PagesIreland, Clongowes Wood College, situated about twenty miles west of Dublin in the countryside near Clane(Anderson, James Joyce 15). This is the same school Stephen Dedalus attends in the novel. This is one of the many ways James Joyce uses this novel to portray his life. James Joyces A Portrait of the Artist as a Young Man can be read autobiographically. According to David Daiches, James Joyce ...transmuted autobiography into objective action...(Daiches). James Joyce wroteRead MoreAnalysis Of The Poem Lizzy Axiak Aspirations 1122 Words   |  5 Pageswhich invigorated him and heard the peaceful sounds of tranquillity. How simple it is to imagine a life of adventure in a distant land. But if we allow it life can be an exhilarating adventure. Each exciting moment in life can be a new page in our autobiography. Our aspirations are simply the parameters on our life path some simple, some beyond the bounds of possibility. Our aspirations are equally important as life itself; aspirations are the breath of life, chalice of salvation. Unless we aspire weRead MoreMy Odyssey : Autobiography Of My Odyssey1423 Words   |  6 PagesMy Odyssey Autobiography Version 2 Today is the day, finally time for us to get up and go. Time to live in adventure and see amazing features in the land around us. I have been waiting for this day ever since my parents first talked about it, I could not wait. It was finally time to go on our odyssey, even though we will be crowded and cramped up the whole ride it will be worth the wait. Boys into the car my dad yelled. Read MoreEssay On UCLA Is The School For You878 Words   |  4 Pagesawards collection, featuring awards such as Pulitzer Prizes, NCAA Championships, and even National Science Medals. The three Pulitzer Prize winners are Kay Ryan for poetry, Jonathan Gold for criticism, then Marvin J Sherman for biography and autobiography. UCLAs sports program has over 114 NCAA tiles. Last but not least, the nine National Science Medals won by the phenomenal science program at UCLA. Looking through UCLAs impressive list of awards, UCLAs achievements are not dwelled on, but basedRead MoreThe Life Of A Slave Girl By Harriet Jacobs1198 Words   |  5 PagesIn her autobiography, Incidents in the Life of a Slave Girl, Harriet Jacobs portrays her detailed life events on such an intense level. Jacobs was born in 1813 in North Carolina. She had a rough life starting at the age of six when her mother died, and soon after that everything started to go downhill, which she explains in her autobiography. Her novel was originally published in 1861, but was later reprinted in 1973 and 1987. Harriet Jacobs presents her story using numerous detailed descriptionsRead MoreThe Life Of A Slave Girl By Harriet Jacobs Essay1554 Words   |  7 PagesChildren in Bondage â€Å"I WAS born a slave; but I never knew it till six years of happy childhood had passed away.† (Jacobs Ch. I) With these words, Harriet Jacobs begins her autobiography, â€Å"Incidents in the Life of a Slave Girl.† Written under the pseudonym Linda Brent, Jacobs harrowing account details her experiences as a slave in North Carolina, her escape to freedom in the north, and her ensuing struggles to free her children. It is one of the celebrated examples of the genre known as the slave

Wednesday, May 6, 2020

Hills Like White Elephants - 1015 Words

Hills Like White Elephants, written by Ernest Hemingway, is a story that takes place in Spain while a man and woman wait for a train. The story is set up as a dialogue between the two, in which the man is trying to convince the woman to do something she is hesitant in doing. Through out the story, Hemingway uses metaphors to express the characters opinions and feelings. Hills Like White Elephants displays the differences in the way a man and a woman view pregnancy and abortion. The woman looks at pregnancy as a beautiful aspect of life. In the story the woman s pregnancy is implied through their conversation. She refers to the near by hills as elephants; quot;They look like white elephantsquot; (464). She is comparing the hills to her†¦show more content†¦He drank an Anis at the bar and looked at the people. They were all waiting reasonably for the train. He went back through the bead curtain. She was sitting there and smiled at him. ‘Do you feel better? (467) This is a major metaphor in the story explaining the man s situation at the end. He took the bags (questions) to the tracks looking for the train (an answer), but saw nothing coming. The answers to the questions he is looking for are not going to come to him; instead he has to wait and see what happens. In the bar, he was the only one not waiting patiently for the train, implying that the others are at ease with the situation they are in, not anxious to overcome it. When he returns to the woman, the man asks if she feels better, hoping that the situation would have fixed itself in the time he was gone so he could move on in his life. Abortion and pregnancy are two issues that people view differently, and the main characters in Hills Like White Elephants are examples of this. The woman sees pregnancy as a beautiful fact of life and a wonderful experience. She feels that losing that experience would take away from her freedom. The man, on the other hand, looks at pregnancy as an inconvenience that happens, and getting an abortion is an easy way to overcome the inconvenience and continue on with life without complications. Bibliography Work Cited Page 1) Hemingway, Ernest. Hills Like WhiteShow MoreRelatedHills Like White Elephants By Ernest Hemingway859 Words   |  4 PagesHills Like White Elephants, short story by Ernest Hemingway, published in 1927 in the periodical transition and later that year in the collection Men Without Women. The themes of this sparsely written vignette about an American couple waiting for a train in Spain are almost entirely implicit. The story is largely devoid of plot and is notable for its use of irony, symbolism, and repetition. (Encyclopedia Britannica). The Short Story brings the read into a discussion, between a man and a girl. TheyRead MoreHills Like White Elephants1354 Words   |  5 PagesSymbolism in â€Å"Hills Like White Elephants† Ernest Hemingway’s â€Å"The Hills Like White Elephants† is a short story published in 1927 about an American man and a woman named Jig. The setting of this story takes place at a train station located in Spain surrounded by hills, trees, and fields. Other devices used by Hemingway throughout this story include imagery, simile, excellent syntax, and a very tense and emotional tone. In the beginning of the story, the American and Jig sit outside of the trainRead MoreHills Like White Elephants911 Words   |  4 Pages Every day people make decisions that affect their future lives. What makes a right decision? What may be right to some may be wrong to others. Right and wrong decisions are objective and vary among each individual. â€Å"Hills Like White Elephants,† by Ernest Hemingway, portrays the idea of decision making between two characters in a valley in Spain as they wait for a train to arrive. Jig, the protagonist, attempts to make a crucial change in her life by making the right decision, although her flawsRead MoreHills Like White Elephants996 Words   |  4 PagesErnest Hemingway’s short story â€Å"Hills like White Elephants† discusses the decision one girl must make and the consequences which accompany her choice. A â€Å"white elephant† is a valuable possession which its owner cannot dispose of but whose cost (particularly cost of upkeep) exceeds its usefulness. The â€Å"white elephant† in Hemingway’s story is the unnamed situation and the choice which Jig, the protagonist, must make. This drama takes place in Spain in the 1920’s, during which time the majority ofRead MoreThe Hills Like White Elephants1143 Words   |  5 PagesAfter reading â€Å"The Hills like White Elephants,† I discovered that there are a lot of interpretations that could be made to accompany this story. The story takes place at a bar across from a Spanish railroad crossing. The story states that there is no shade or trees, and that the hills are white. The story does not provide a plethora of information on the characters, it rather just jumps right into the story, leaving a lot to the imagination on how they got there. I do believe that this is done onRead MoreHills like white elephant5316 Words   |  22 PagesHills Like White Elephants: The Jilting of Jig Hashmi, Nilofer. The Hemingway Review, Volume 23, Number 1, Fall 2003, pp. 72-83 (Article) Published by University of Idaho Department of English DOI: 10.1353/hem.2004.0009 For additional information about this article http://muse.jhu.edu/journals/hem/summary/v023/23.1hashmi.html Access Provided by Chulalongkorn University at 11/21/11 7:26AM GMT â€Å"hills like white elephants†: T h e j i lt i n g of j i g nilofer hashmi Georgia SouthernRead MoreHills Like White Elephants838 Words   |  4 PagesHills Like White Elephants Ernest Hemingway’s Hills Like White Elephants presents a fictional example of the modern day prevalence of miscommunication among others, namely men and women. Depicted through the couple and the present issue at hand, Hemingway strives to allude to the unfortunate truth that despite constant speaking among beings, genuine communication continues to fall short and is nearly nonexistent. Existing is the lack of productivity when the true feelings of both parties are notRead MoreHills Like White Elephants1715 Words   |  7 PagesHills Like White Elephants shows a seemingly simple discussion between Jig and an American man about the possibility of an operation. Yet, when the story is dissected it becomes apparent that they are discussing the possibility of an abortion. Nothing in the short story is mentioned or said without signaling a greater or different meaning. Hemingway used the surroundings of the train station to impact the story and designed the characters to properly show two varying personalities. Even though thisRead MoreHills Like White Elephants1266 Words   |  6 Pagesanalysis, I shall attempt to examine some aspects of the core issue of abortion through a short story, and observe the climax, tension, and heart felt emotions people endure because of their differently held cultural views. The short story â€Å"Hills like White Elephants† was written by Ernest Hemingway in 1927. He brought the characters to life with his vivid imagery and strong dialogue. The short story is about a young couple in the country of Spain, awaiting the arrival of a commuter train outside a restaurantRead MoreHills Like White Elephants Lessons968 Words   |  4 Pagesâ€Å"Hills Like White Elephants† by Ernest Hemingway is a short story every student studying English Composition should read. The narrative explores the difficult topic of abortion which college students should read about. Not only did the story explore the couples dynamic it also d elved into the feelings each partner had about the pregnancy. In â€Å"On Reading Fiction†, the author explains that readers enjoy fiction for three reasons, because it is an escape from reality, a possible answer to problems

Tuesday, May 5, 2020

Marketing Strategies Managing Across Borders

Question: Discuss about the Marketing Strategies for Managing Across Borders. Answer: Introduction: Culture within the society helps to develop values, norms, languages and protocol that influence behavioural pattern of the people living in the same society. It has been assessed that culture is among the prime factors that can have major impact on the effectiveness of the communicational process. Many studies have highlighted the fact that culture influences the way of thinking of an individual that can have major impact on the communication pattern of the strategies (Mazanec et al. 2015). For that reason, organizations often try to develop effective strategies to utilize cultural diversity for capturing different perspectives to a particular decision. Specifically, globalization has made proper management of cultural diversity is necessary within organizational structure. In this study, the focus will be on different perspectives of cultural diversity in order to provide an in-depth analysis regarding effective cross-cultural communication. The study will also focus on highlightin g the kind of strategies that the management of different organizations will utilize in order to develop appropriate cross-cultural communication. It will also provide an idea regarding the effective management of cross-cultural communication can have on the effectiveness of the operational process of organization. Furthermore, the study will provide an idea regarding the impact of effective cross-cultural communication process on the market entry and exist of the international businesses. Impact of globalization on cross-cultural communication: Globalization has influenced organizations to focus on the world market for achieving sustainable growth in the market. Therefore, it has become necessary for the management of the organizations to develop necessary strategies to deal with the challenges of the international businesses. Now, strategies of the organization will not only have to focus on employee interaction process but will also have to consider the interaction process of the organization with the potential customers. Cross-cultural communication refers to co-orientation or the ability to deal with different culture in an appropriate manner. For that reason, all most all the prime organizations try to conduct in-depth market survey to analyze the needs of the market in an appropriate manner. Proper evaluation of the foreign market needs provide organizations opportunity to develop effective marketing strategies in order to get close to the potential customers. As the impact of globalization, organizations has develope d relationship management division in order to ensure that all the implemented strategies can able to create desired impact on the market (Bakir et al. 2015). It has been assessed that cultural differences often influences employees to reduce the participation rate and also reduces intention of the employees to involve with the operational process of the organization. As a result, it creates direct adverse impact on the on the business processes of the organization. Furthermore, introduction of globalization in the business structure has also created challenges for the organizations regarding rules and regulations. However, same rules and regulations can actually create different impact in different culture due to differences in values and perspective. Therefore, management often try to implement different strategies to fulfil provide proper understanding to the employees. Furthermore, Globalization has affected the implementation of the advertisement procedures for the organization. As per the article by Rallapalli and Montgomery (2015), cultural differences play a crucial role in the advertising campaign of the organizations. It has been assessed that organization utilizes different types of strategies for fulfilling all the requirements of the advertising campaign. For instance, culture of developed countries such as UK and USA are far straight forward compared to any culture in the developed economy. As a result, marketing campaign in the de veloped countries is more direct compared to the developed countries. It has been assessed that differences culture also changes the way of expressing themselves in a particular situation. Therefore, it is necessary for the organizations to develop a management team that has the skill to understand cultural differences in an appropriate manner. Hofstede cultural dimension has highlighted different factors that organizations need to consider in order to develop effective communication structure within the work environment. Power distance index of the Hofstede model focuses on to evaluate whether the power is equally distributed within the economy or not. Higher power development index highlighted the fact that culture of that particular economy is well structured. Therefore, higher power development index represent developed countries like USA and UK. On the other hand, individualism and collectivism of Hofstede models reflects the degree to which people of a particular community are integrated into groups. Therefore, higher group integration reflects t hat the society is more biased towards collectivism. Thus, it is necessary for the organization to evaluate these factors so that the implemented communication strategies can able to have major impact on the organizational successes. Uncertainty avoidance index reflects the degree to which a society tolerates ambiguity. It is necessary for the organization to implement business strategies in such a way so that the ambiguity remains under tolerance level. For instance, an economy represents higher uncertainty index will induce organizations to remain extremely careful about the implemented business strategies. Otherwise, it might create major adverse impact on the business level of the organization. On the other hand, Hofstede also highlighted the fact that long-term orientation can also have major impact on the communicational process of the organization. Long-term orientation plays a major role in developing knowledge and believes of the people living in the same economy. Therefore , it is necessary for the management of the organizations to remain knowledgeable about the different economies where organizations are doing businesses. It would not only help organizations to maintain effective communication structure within the organization but also will provide assistance in handling interpersonal conflicts in an appropriate way. Furthermore, globalization has also induces management of the organizations remains extremely conscious about the time-horizon in different economies. It is necessary that all the important organizational information be provided to different parts of the world in an appropriate way. Thus, it can be mentioned that globalization increases the challenges for the management of the organizations to fulfil all the responsibilities in an effective way. It also highlighted the fact that effective utilization of cross-cultural dimension can help organization to handle international businesses challenges in an appropriate way. References: Bakir, A., Blodgett, J.G., Vitell, S.J. and Rose, G.M., 2015. A preliminary investigation of the reliability and validity of Hofstedes cross cultural dimensions. In Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference (pp. 226-232). Springer International Publishing. Mazanec, J.A., Crotts, J.C., Gursoy, D. and Lu, L., 2015. Homogeneity versus heterogeneity of cultural values: An item-response theoretical approach applying Hofstede's cultural dimensions in a single nation. Tourism Management, 48, pp.299-304. Rallapalli, K.C. and Montgomery, C.D., 2015. Marketing Strategies For Asian-Americans: Guidelines Based on Hofstede's Cultural Dimensions. In Minority Marketing: Research Perspectives for the 1990s (pp. 73-77). Springer International Publishing.

Saturday, April 11, 2020

8 Ways to Make Your Job Search Easier

8 Ways to Make Your Job Search Easier If you are thinking of starting a job search, it is a good idea to decide what you need to do beforehand. Laying out a plan in advance and using modern job-search techniques can help you get a job more quickly and find just the position you want. A few handy tips can get you started on the road to satisfying employment and make it easier while you are looking. 1. Connect Using Social Media and FriendsYou’ve updated your resume and are ready to look at classified job ads, but today’s resumes are usually no more than two pages. You might not have enough room to list everything you want. There are other ways to get added space to sing your own praises. Now is a good time to jazz up your LinkedIn page, use Facebook to mention that you are job hunting, and take advantage of your personal webpage if you have one. Sometimes, jobs can come from introductions or referrals, so let friends and former coworkers know you are scouting.2. Examine What Makes You Special and Use ItYou k now you have talents and experience that can help you get a job. Examine your qualifications and talents and job search in that direction. Confidence in what you have to offer to a company is more likely to land you the position you want. Let your resume reflect your expertise. Companies will notice.3. Don’t Take It PersonallyYou probably won’t hear back from many of the job applications you put in, but shouldn’t take it personally. Recruiters can receive hundreds of job applications per week. Their main focus is finding the right person for the job. If you don’t hear back, send an email or make a phone call to make sure your application wasn’t overlooked, and then move on if you don’t receive a positive response.4. Don’t Waste Your TimeYou’ve spotted what you think is the perfect job but don’t have the necessary qualifications. Should you pursue it anyway? This is a major problem faced by recruiters, and the reason many applicants do not hear back. It not only wastes their time but yours also. Apply for jobs for which you are qualified. If you want to move up on the ladder, get the necessary skills first.5. Focusing on Your Job SearchBe smart about your job search. While some job openings are still posted in newspapers, many companies use online job search sites to post openings. Other companies do the job search for you, freeing up your time so you can concentrate on other aspects of your search, such as doing follow ups. Before starting a job search, think about the most efficient way to approach it and follow through.6. Using a Stock ResumeApplicants for a job are more likely to get a callback if the resume is focused on the position for which they are applying. Sending out the same resume for every position is less likely to be noticed by a recruiter, no matter how good that resume is. If you spot a job opening that you find exciting, focus your resume on that job, and it can put you at an adv antage over other candidates.7. Don’t Get OverwhelmedThere are many jobs available, and you know you are a talented worker. However, spreading yourself too thin by applying to many different types of jobs within your category can be a mistake. Try to concentrate on one or two areas to conduct the most effective search, and you are more likely to be rewarded with good results.8. Think About Salary Before Being InterviewedIf you are applying for a job where the salary is listed, can you live on it or does it have opportunities for advancement? If not, move on to other job listings. Many positions these days require that you state your salary requirements. This can be awkward in an interview if you haven’t done your research. If you are called for an interview, research the company to come up with a salary range and present a range, not a fixed salary. The company for which you are applying for a job probably has a salary range already in mind, and you are more likely to get hired if your salary requirements fall within that range.Beginning a job search in these days of strong competition takes skill and preparation. Classified job ads can be outdated and have many applicants. TheJobNetwork takes the stress out of job hunting by doing the heavy work for you. All you have to do is list your job interests and qualifications, and you will receive prompt notices of job openings that match in the form of email alerts. Sign up with TheJobNetwork, and you can job hunt the easy way.

Tuesday, March 10, 2020

Lecturas Comprensivas para Secundaria con Pregunta Essays

Lecturas Comprensivas para Secundaria con Pregunta Essays Lecturas Comprensivas para Secundaria con Preguntas y Respuestas tipo Test. LECTURA 1 Los primeros pasos para los actuales videojuegos se producen en los anos 40, cuando los tecnicos americanos desarrollaron el primer simulador de vuelo, destinado al entrenamiento de pilotos. En 1962 aparecio la tercera generacion de computadoras, con reduccion de su tamano y costo de manera drastica; y a partir de ahi el proceso ha sido continuo. En 1969 nacio el microprocesador, que en un reducido espacio producia mayor potencial de informacion que los grandes computadoras de los anos 50. Es lo que constituye el corazon de nuestras computadoras, videojuegos y calculadoras. En 1970 aparece el disco flexible y en 1972 se desarrolla el primer juego, llamado PONG, que consistia en una rudimentaria partida de tenis o ping-pong. En 1977, la firma Atari lanzo al mercado el primer sistema de videojuegos en cartucho, que alcanzo un gran exito en Estados Unidos y provoco, al mismo tiempo, una primera preocupacion sobre los posibles efectos de los videojuegos en la conducta de los ninos. Luego de una voraz evolucion, en la que el constante aumento de la potencia de los microprocesadores y de la memoria permitieron nuevas mejoras, en 1986 la casa Nintendo lanzo su primer sistema de videojuegos que permitio la presentacion de unos juegos impensables nueve anos atras. La calidad del movimiento, el color y el sonido, asi como la imaginacion de los creadores de juegos fueron tales que, unidos al considerable abaratamiento relativo de dichos videojuegos, a comienzos de los 90, en nuestro pais se extendieron de manera masiva los juegos creados por las dos principales companias, Sega y Nintendo; y en poco tiempo se constituyeron en uno de los juguetes preferidos de los ninos. La extension masiva de los videojuegos en los anos 90 ha provocado una segunda oleada de investigaciones, en la medicina, la sociologia, la psicologia y la educacion, ademas de la preocupacion y las valoraciones que dichos juegos han recibido por parte de padres, educadores y principalmente los medios de comunicacion, para quienes generalmente los videojuegos son vistos como algo negativo y perjudicial. Las mas prestigiosas universidades, revistas y publicaciones son sensibles a la preocupacion por una de las tendencias preferidas a la hora de elegir los juegos, no solo de los ninos y adolescentes, sino tambien de jovenes y adultos. 1. Cual es el tema central del texto? A) Relacion entre computadoras y videojuegos novedosos. B) Los videojuegos y las consideraciones psicosociales. C) Surgimiento de las empresas Atari, Nintendo y Sega. D) La expansion de los videojuegos y su peligro inherente. E) Evolucion de los videojuegos y el debate sobre sus efectos. 2. En relacion a los videojuegos y los progresos logrados entre 1969 y 1977, es incompatible afirmar que, como consecuencia, se produjo: A) Un acelerado proceso de aceptacion, pero tambien recelo. B) Exito de ventas y aceptacion total, entusiasta y sin reparos. C) Una potenciacion cada vez mayor del microprocesador. D) Aprovechamiento del cromatismo, el sonido y el dinamismo. E) Interes en el tema por parte de cientificos e instituciones. 3. El termino VORAZ, en el tercer parrafo del texto, alude a: A) escandalo. B) consumismo. C) agresividad. D) rapidez. E) dependencia. 4. Se puede inferir de lo expuesto en el texto que: A) La empresa Sega tuvo una duracion prolongada en videojuegos. B) Fue en paises asiaticos que se revoluciono los videojuegos. C) En cuanto a comunicacion, los videojuegos resultan nocivos. D) La empresa Atari fue la pionera en la creacion de videojuegos. E) La medicina, la psicologia y la sociologia investigan los videojuegos. 5. Si los microprocesadores no se hubieran potenciado, seguramente: A) no habria ningun videojuego y tampoco habria violencia. B) las computadoras habrian tardado en popularizarse. C) la revolucion de los videojuegos no se habria dado. D) las investigaciones sobre los videojuegos continuarian. E) no se habrian desarrollado videojuegos de gran calidad. SOLUCIONES Solucion 1: El texto trata sobre la evolucion de los videojuegos y el debate sobre sus consecuencias en diversos ambitos. Rpta.: E Solucion 2: Una de las consecuencias de la evolucion de los videojuegos es la tendencia a investigar sobre ellos: va surgiendo preocupacion. Rpta.: B Solucion 3: En el contexto, VORAZ connota RAPIDEZ en la evolucion. Rpta.: Solucion 4: En el segundo parrafo se informa que, en el ano 1977, la empresa Atari saco a la venta la primera consola de videojuegos que tuvo gran exito; en consecuencia, es

Saturday, February 22, 2020

Street art Research Paper Example | Topics and Well Written Essays - 1500 words - 2

Street art - Research Paper Example The traditional graffiti have been increasingly espoused as a technique of advertising, and its trajectory leading its artists perform their tasks on contract basis as graphic artists for corporations in some particular cases. The street art is in itself a paradigm of hybridism in the global visual culture, a postmodern genre that is distinguished by real-time practice than by the sense of unified theory, movement, or message. This artistic work is a community of practice with its own learned, rules, codes, techniques of communication, and hierarchies of prestige. Historical analysis explains that the street art movement all began in New York in the 1960s by young adults who sprayed words and together with other images on the walls and trains. Their artistic paintings appeared impressive with colorful and energetic styles, and were hence called graffiti. Ideally, such paintings were seen by that society as an expression of the youths to rebel against the society and to reject the set rules of the country. Street art begun as an underground, anarchic, in-your-face appropriation of the public visual surfaces, and has now become a major part of visual space in several towns and cities, and recognized as an art movement crossing over into the museum and gallery system. Traditionally, the graffiti artists primarily used their free-hand aerosol paints to produce their works but have currently transformed used to the innovations brought about by the technologically developments to include other media and techniques.

Thursday, February 6, 2020

Wall Street Journal Opinion Article Essay Example | Topics and Well Written Essays - 750 words

Wall Street Journal Opinion Article - Essay Example This is because this could automatically affect the GDP of the countries in which the investors originate from. The greatest effect was felt from the withdrawal of the world’s super power-America’s bank-Merrill Linch. The bank had anticipated a GDP rise of about 7.6% but due to the drawback they were now expecting a rise of about 7.2% (Ellison 74).They therefore withdrew from China so as to maintain a steady economy in their country. However the bank’s management stated that they did not expect China to experience financial strain or even suffer a drop in their economy as a result of the drawback (Ellison 78). They also added that the Chinese government has the opportunity to stabilize their economy despite the unfolding that took place. However, there is still risk of these potential investors to withdraw from the business as it is expected that the growth forecast of Nomura Company will drop to 7.3% from7.5%.The CNBC further presumed that this may pose risk to the annual target of the company that was at 7.4% (Ellison 67).Conversely from a press release of an official government statement, investors were assured that the country would still be able to maintain their economic growth within reasonable limits despite the drawback that had occurred. The government official added that the debt risks of the county were manageable and that they would have no instances of default despite there being evidence that one company had defaulted (Ellison 69). According to data obtained from a survey conducted by the Fact sheet, it was noted that since July 2010, this was the first time that copper products were being sold below $ 3a pound (Ellison 76). This is critical to investors who have engaged in the business as this is termed as spoilt business on their part. This is because they cannot be able to sell their products at high prices

Tuesday, January 28, 2020

Cancun Highlights Essay Example for Free

Cancun Highlights Essay Beaches Naturally, the beaches are the biggest draw in Cancun with their soft, white sand and brilliant turquoise-blue water. Cancuns Hotel Zone is really just one long beach separated from the mainland by a system of lagoons. The dazzling white sand of Cancuns beaches is light in weight and cool underfoot even in the blazing sun. Thats because it is composed not of silica but rather of microscopic plankton fossils called disco-aster. Cenotes It is estimated that there are more than 6000, although only 2400 are registered. All the fresh water rivers are underground. Being porous, caverns and caves formed where the fresh water collects the cenotes or water sinkholes. The water that gathers in these subterranean cenotes is a crystal clear turquoise color with a very pleasant temperature of 78 ° F (25.5 º C). The stalactites and stalagmites that form inside the cenotes are true natural works of art. In many, holes in the ceiling allow the sunlight to filter into the cenotes, giving the scene a magical feeling. The cenotes of Yucatà ¡n are a natural treasure that should be seen by all, keeping in mind that they should be protected so that man does not destroy in a few days what nature took millions of years to create. Adventure Parks Xplor is a unique underground world, with 7 amazing circuits that invite you to rediscover your emotions and senses within nature. Dare to ride our 13 zip lines among the Caribbean’s lively nature and enjoy refreshing water landings and amazing suspension bridges; take a trip through the jungle on unstoppable amphibious vehicles, explore an underground paradise where you can swim surrounded by amazing stalactites and stalagmites, discover a matchless raft route across stunning subterranean caverns while paddling with your own hands, and to complete your feat, a nutritious and light buffet, that will recharge your energy. Hidden worlds Hidden Worlds is the Yucatan Peninsulas best known location for exploring the fascinating world of cenotes. Its system of underground caverns and waterways lay hidden within dense tropical foliage over many centuries. Experience the Jungle! This is not a Disneyland tour, it is truly in the Mayan Jungle. Tours take off at Hidden Worlds Every hour. You will Skycycle, Jungle Zipline, Rappel into a cenote, Splash down Zipline, Ride the Avatar (a roller coaster Zipline) and Snorkel through the most famous underground cave system in the world. Nature Parks Xcaret It was opened in December 1990 as eco-archeological parkwhere visitors from all over the world can enjoy the splendor of Mexico’s biodiversity and cultural heritage. Due to its great success the park has been preserved with an environmental management system. Xcaret park * Under ground Rivers * Beach, Lagoon and pools * Tropic Jungle Trail * Main plaza * House of whispers * Rotating Scenic Tower Attractions * Butterfly Pavilion Butterfly Pavillion * Regional Wildlife * Breeding Farm * Coral Reeff Aquarium * Living Museum of Ochirds and Mushroom Farm. Most Important Accommodations Resorts and hotels The world class all-inclusive resorts in Cancun, Playa del Carmen, Cozumel and the Riviera Maya offer a variety of activities, entertainment, and cuisine, all for one price. No hidden costs. You pay for your all-inclusive accommodations, airfare, and transfers, and you dont have to worry about carrying your wallet around with you everywhere you go, and you dont have to budget once you get there. Its economical, and makes for a worry free vacation. Even taxes and tips are included in the rates. Cancun Tower A unique architectural concept where each condominium has absolute privacy and large facades, having a spectacular and incomparable view of Cancun city, the hotel zone, the spectacular golf course and the beautiful Caribbean Sea. One of Cancun Towersapos; most exclusive characteristics is that all the 3 bedroom units have direct elevator service to each condominium, one of few developments that offers the privacy you need. Restaurants and Night-Clubs Mexican Food. La Parrilla Is the most traditional restaurant in Cancun, recognized for its fine Mexican food. Since 1975, La Parrilla has rescued the dishes and traditional recipes, which combines with art, tequila and mariachi music, bringing the guest a unique Mexican experience. This Mexican Restaurant is a typical family restaurant, full of color and folklore. Party atmosphere and decor with arches, fountains and balconies are reminiscent of the old Mexican haciendas. The casual ambient, friendly and cheerful harmony with the very Mexican mariachi. 35 years of exquisite taste, tradition and Mexican music. Non-Mexican Food. Chocolate City Chocolate City is a family restaurant with a capacity of 210; it operates as a FAMILY RESTAURANT FUN BAR and offers its customers delicious delights, as well as exciting entertainment. Upon entering, guests can enjoy a spectacular chocolate fountain that holds up to 1000 kilograms of liquid chocolate that falls from one plate to another. Night-Clubs Coco Bongo With it ´s 1,800 people capacity is located in the heart of the bustling hotel zone, the mutli-level seating and nightly Rock and Roll and Salsa bands make coco bongo the most exciting and unique club. Combine all this with Coco Bongo’s extraordinary musical mix. Get ready for flying acrobats, bar top conga lines, movie clips projected on to high tech video screens, live bands; and more shows that you can imagine. History and Culture Coba The archaeological site of Coba has increasingly become more visited by national and international tourism. One of the main attraction to visitors of Coba is the Ancient Pyramid which unlike Chichen Itzas Kukulkan Pyramid, is still open for the public to climb its 120 steps up to the top of the site. Additional to this, Coba has several Tour operators with excursions available to this site from almost any point within the closest and top Touristic destinations of Cancun and its Riviera Maya. Tulum Tulum is a beautiful village on the south end of the Rivera Maya that enjoys a deep rooted history in the important culture of the ancient Mayan people. In recent years,Tulum has flourished in trades that stem directly from the skills utilized by the ancestors of the area. To appreciate the history and making of Tulum, one must understand the history of the Mayan people. Chichen-Itza it is one of the more impressive pyramids in the world With the popularity of Cancun and vicinity for both tourists, and cruise ships, well, there are only so many places to go, and Chichen Itza is on the top of the list. This place is known for the vast history of the Maya, their advanced mathematical knowledge, their incredible understanding of the solar system.

Monday, January 20, 2020

My Big Sister :: College Admissions Essays

My Big Sister She was so concentrated on her task that at first she did not hear the quiet voice behind her. In one hand she held an enormous clear plastic bag, and with the other she was picking scarves off a display rack and haphazardly stuffing them into the bag. She worked quickly because after an hour in the town hall, she was ready to head home. An hour of speeches read in a passionate monotone had left her feeling a strange apathy. She usually enjoyed the annual Homeless Vigil, and had worked very hard to collect the hats and scarves she now treated with such indifference. Standing alone on the now empty stage and gazing out into the rows of decaying wooden chairs, she tried to imagine the people her work would help, but found she didn't really care. All she could think about was getting out of that old building and going somewhere with central heating. With a sudden clarity, she realized that she didn't want to be a part of this farce anymore. What did it mean if a few middle class families got together once a year to be preached at by a bunch of tired social service workers? They listened patiently for an hour, then donated a few bucks to assuage their consciences. They drove home in their foreign cars to their nice two story houses and ate a hot meal, confident that they had paid their dues to humanity. If they could be so easily satisfied, so could she. "Excuse me, ma'am?" Finally the voice got her attention, and she turned around. The small voice belonged to an equally small boy shifting nervously from foot to foot. "What is it, Hon?" she managed a tired smile. "I heard your speech tonight, about all those kids who don't have anywhere to live. You said that you were collecting clothes and stuff to keep them warm." "That's right. This time of year it is especially hard for them.

Sunday, January 12, 2020

Human resource is the most important asset for an organisation Essay

We know that manpower is playing a very important role in the entire organization as well as in economic. Why is the manpower very affecting toward every organization? Human resource can be defined as labor as well as all the employees within the entire organization regardless of rank. Human resource is a resource provided by labor. Peoples whoever working in a company consider employee including of higher management such as general manager and operation manager. For every organization needed labor in order to maintain the productivity of every sector. Meanwhile, organization must require professional to manage the labor, we call that human resource management. Human resource management is to maintain and manage in the labor sector of an organization. Human resource department is a group of professional that doing labor management such as recruitment, labor welfare, academic and research of staff training, management of performance appraisal of staff, benefits and compensation and em ployee relationship. When comes to human resource, it is also discuss about productivity in every sector of an organization. Nowadays, we understand that technology is growing rapidly in past decade, it brings huge impact for every sector including of human resource. It could be in positive and negative. We understand from Jared Lewis (n.d), some of the areas in human resource had significantly impacted by technology such as recruiting, training and data storage. Recruitment traditionally relies on publication on multimedia such as newspaper and poster. Since the technology was growing in past decade, we are realize that job vacancy are lesser appear in newspaper or street poster but Internet. Now people are more easy to seek opportunity in one platform which is Job website. I believe everyone has been through some training. Read more:  What are Human Resources? We could realize that most of the training was conducted with technology. In human resource, HR professional could be more efficient to reach every single employee by using technology such as training and access of personal particular of employees. On the other hand, some of the industries have more negative impact in human resource. Example in production industry, we know that machines provide efficiency and productivity; in the same time human resource are affected. Contrary, some of the industry required more human resource such as retail and food & beverage industry. For my point of view, technology critically impacted human resource sector. However, in certain way that human resource still irreplaceable. In economic, people study different impacts toward the economic growth; one of the critical factor could affect economic is unemployment. As we know Singapore is a country with no natural resources. Report from UNESCO Singapore in 2008, Singapore treated human capital is the most valuable asset for the country. Within an organizations. Human resource is also one of the most important assets. How could human capital affect the entire organizations? As we know people manage the entire system of an organization. In every sector of an organization needed human capital in order to process. Therefore, we realize high turn over rate of a company is not a good sign. Labor keep changing within a company lower the productivity; labor low confident and low morale brings huge impact in productivity. Some of the companies realize this valuable asset has high potential growth opportunity toward the company. We could see most of the company really taking care of their labor, which they will implement, benefits or provide allowance for their workers such as attendance allowance, best worker of the month rewards. Some of the small enterprise may also provide company trip as well. As we know that all above benefits and allowance had given to the workers is to maintain high morale and encourage workers; this is of the common strategy used in human resource management. Beside reward, there are some strategy was implemented to sustain low turn over rate such as sending employee to training and skill development courses to improve in quality of work force. Not necessary only HR department uses human resource management. In every single department in a company needed human resource management, which handled by the head of department. In order to ensure the operation well progress, superior have to be manageable and interactive to the subordinates. Compare to past decade, we realize that most of the industry were computerized and it brought huge impact toward labor force. However, human resource is still very important in every sector. Human resource is flexible, high potential of growth and manageable. As we know, in every  sector needed people to operate and ensure the operation flow going smooth including machine and computer operation. Changes in human source could affect every single corner in an organization. Nowadays, companies are more concern the issue of human resource; companies are trying as best as they can to sustain low turn over rate and improve quality of labor in order to bring the company towards growth. In every field, human resource is one of the keys to success and we realize human resource is the most valuable and important asset to the organization.

Saturday, January 4, 2020

The Psychological Essay Example Pdf - Free Essay Example

Sample details Pages: 10 Words: 2935 Downloads: 10 Date added: 2017/06/26 Category Management Essay Type Analytical essay Did you like this example? Introduction The psychological contract (TPC) was first coined by Argyris (1960), who observed an unwritten agreement existed between employer and employee, summarising that staff performed to a higher level if they received fair wages and had a degree of autonomy in the manner in which they worked. TPC consists of expectations, beliefs and implied obligations; none of which are written in the tangible contract between the employer and employee (Schein, 1985). Rousseau (1995, P.9) developed this idea and defined TPC as individual beliefs, shaped by the organisation, regarding the terms of an exchange agreement between the individual and their organisation. Don’t waste time! Our writers will create an original "The Psychological Essay Example Pdf" essay for you Create order This essay will proceed to discuss the importance for organisations of managing the psychological contract (TPC) and the implications of a breach. The essay will move on to critically analyse the difficulties organisations face in managing TPC, with particular reference to those resultant of the shift from the traditional to the contemporary employment relationship. This essay concludes with a brief summary of the importance of managing TPC and the key challenges which arise when attempting to do so. The importance of managing the psychological contract Fulfilment of TPC from employers has been proven to result in reciprocation from employees, leading to positive organisational attitudes, affective commitment (Tekleab Taylor, 2000) and reduced turnover intention (Montes Zweig, 2009), which lowers an organisations recruitment and training costs, therefore it increases its efficiency (Wilton, 2013). A balanced PC is linked with organisational citizenship behaviour (Decktop, Mangel and Cirka, 1999) and high employee engagement meaning the employee has a high level of commitment to the organisation and its values, and exhibits willingness to help their colleagues (CIPD, 2009). Due to TPC consisting of unarticulated beliefs, expectations and perceived obligations breaches are not uncommon (Wilton, 2013) as neither party can ever fully know what the other expects of them (Cullinane and Dundon, 2006). Social Exchange theory undergirds TPC postulating that employees and employers engage in exchanges with each reciprocating the contr ibution of the other (Blau, 1964). In line with the theory of reciprocity (Gouldner, 1960), when employers do not fulfil their implied or understood obligations a breach of TPC can occur, resulting in the employee reciprocating by withholding their effort from work (Bal, Chiaburu, Jansen, 2010), negative organisational attitudes (Piccoli and De Witte, 2015), reduced performance (Restubog, Bordia, Bordia, 2011) and workplace deviance (Bordia, Restubog, Tang, 2008). Many organisations attempt to manage TPC in order to mitigate these potentially harmful effects. A breach of TPC can occur for reasons such as implementation of large scale organisational change often without employee consultation (Gerber et al, 2012). Resistance to change can be extremely problematic for organisations, and the adjustment period to such change can cause vast decreases in efficiency leading to loss of competitive advantage (Dawson and Andriopoulos, 2014). Heuvel, Schalk and Assen (2015) found organisa tions which communicated their full intentions of change with employees implemented large scale organisational change with lower levels of resistance, due to perceived fulfilment of TPC. This suggests balancing TPC can reduce the resistance to change many employees experience and help to mitigate the potential for loss of competitive advantage. A study by Atkinson (2007) discovered the expectations within TPC widely vary between individuals and organisations, Restubog et al, (2015) found that an aggressive and competitive culture within an organisation exacerbated any breach of TPC and increased the likelihood of employees actively seeking revenge. This suggests that organisations requiring their employees to behave in a highly competitive manner are at greater risk of negative effects from TPC breach and should take necessary measures to minimise the likelihood of this occurrence (Bankins, 2015), as the effects on the organisation will likely be more damaging than if the employe e were to simply withhold their effort or decide to leave the firm. Rousseau (1995) implied that within TPC the employer was the independent variable and the employee the dependant variable, believing the employment relationship to be dependant on the actions of the employer and their ability to recognise and meet the expectations of the employee, however this proved contentious. Theorists such as Guest and Conway (2002) advance that TPC is subject to both parties meeting the others expectations rather than just the employer meeting the employees, and concluded that the state of TPC is dependent on mutual trust, fairness and delivery of the deal. The following section will discuss the ways in which organisations can attempt to manage TPC and the difficulties that arise in doing so, with particular reference to the contemporary employment relationship. The challenges of managing the psychological contract The dynamics of the labour market have constantly changed and evolved over time (Wilton, 2013), in particular the rise in organisational demand for flexibility has resulted in a paradigm shift from an exchange of job security in return for organisational loyalty to one in which experience is offered to the individual in exchange for temporary service to improve their future employability (Adamson, Dochetry and Viney 1998). Resultantly the contemporary employment relationship can be seen as much more individualised, with Rousseau (2004) terming this as a shift from a relational to a transactional employment relationship. The new PC consists of employee assurances to work hard and be flexible and employers obligation to provide adequate pay, opportunities for skill development and interesting work (CIPD, 2009). A prevalent issue in managing TPC is known as multiple agency (Hui, Lee and Wang, 2015). This refers to employees receiving different messages from the different managers t hey come into contact with within the organisation. It is therefore imperative for an organisation to ensure that they manage to maintain congruency in their messages throughout their organisation (Lapalme, Simard and Tremblay, 2011). Wilton (2013) suggests that an organisation must utilise a mechanism through which clear communication can be ensured between employer and employee in order to explain managerial decisions and give a platform for employees to voice their opinions. This is in line with Guest and Conways (2002) findings that employee voice in relation to managerial decisions positively influenced TPC. Internal social media is an increasingly popular method for firms to improve internal communications within their organisation and promote the brand internally in order to positively influence TPC (Mazzei, 2010). Ironically the implementation of internal social media is exactly the type of large scale organisational change which, without the correct communications could enc ounter significant resistance to change (Dawson and Andriopoulos, 2014) and result in a PC breach. Critics of social media note that it is impossible to regulate (Jones, 2015), as such employees could use this platform to exact revenge for a perceived breach of TPC in a more public and far reaching way than before, so organisations should exact caution when implementing this as a strategy for managing TPC. Organisational policies which are adopted in the favour of the workforce will likely positively effect TPC and result in improved workforce efficiency. This systematic adaption of a corporations policies to improve their attractiveness as an employer is known as employer branding (Taylor, 2005), however while this can positively affect TPC, organisations perusing this strategy must be aware that those with stronger employer branding must work harder to maintain TPC due to raised employee expectations (Bains, 2015). Bowen (2015) cites generational differences in comfortability util ising social media platforms, and so using internal social media to give employees a voice could potentially alienate some of the workforce, which if not addressed, could result in a breach of TPC. In order to mitigate this risk, training could be provided on the platform, which will likely have a positive impact on TPC as it is in line with the new psychological contract which emphasises the employer providing training and new skills for employees (CIPD, 2009). A challenge for organisations attempting to manage TPC within this contemporary relationship is the generational diversity of the workforce. (Lyons,and Kuron, 2014). Lub et al (2015) found that different generations held very different expectations of their employers obligation and their own personal contribution to that organisation, suggesting that a multi-generational cohort solution offers the most effective way to maintain a positive psychological contract with the workforce. In countries with an aging workforce like the United Kingdom the generational diversity is likely to be extremely high (Hertel and Zacher, 2015), making it costly and time consuming for management to implement policies to balance the psychological contract for all. This could therefore constitute an area for further research, in order to realise the most efficient way to collectively manage the expectations of such a diverse workforce. It is not only generation diversity which has increased within the modern employment relationship, there has also been rapid growth of a cultural diversity within the global workforce due to the phenomena of globalisation resulting in what is known as the global workforce (Ryan and Wessel, 2015). Some commentators argue that many of the theoretical frameworks within HRM are underpinned by western cultural values, and that perspective which much of the HRM discourse is written from does not hold a universally applicable view of employment attitudes to authority or risk (Yi et al, 2015). W estwood, Sparrow and Leung (2001) found the dynamics of TPC of junior and senior management from Hong Kong proved, from a western perspective, to be extremely one sided. It seemed the underlying sense of duty and respect which is deep-seated in Chinese culture is reflected in the attitude of the employee, who believes they are more obligated to their employer than their employer is to them. This is in direct contradiction of the western findings of Rousseau (2004) who stated that the employer was the dependant variable and the employee the independent, highlighting the cultural disparity in how TPC is viewed. Not only is the holistic view of TPC likely to be different depending on the cultural context, there are likely to be international differences in the extent to which employees respond to a breach of TPC (Lucas, Lupton and Mathison, 2006), not only making it harder for managers to balance the psychological contract within the confines of foreign cultures, but also making it mor e difficult for management to predict what retaliation, if any, is likely to occur. A huge challenge facing managers can occur when they are of a different cultural profile to the employees they are managing, due to the commonality of difference in both motivation and interpretation of the parties (Thomas, Au and Ravlin, 2003). As a result it is recommended that organisations with cross cultural management practices give time to understanding the complexities of TPC within their workforce, and work hard to ensure that it can remain balanced. Conclusion The importance of an organisation managing the psychological contract within a western cultural context is well documented within HRM discourse, allowing organisations to reap the rewards of improved employee relations (Tekleab Taylor, 2000), and mitigate the risks associated with PC breach (Piccoli and De Witte, 2015). If an organisation does not manage TPC negative work behaviours such as withholding effort or employee deviance could become typical for the organisations workforce (Bankins, 2015) causing loss of competitive advantage. The main challenges with managing TPC in the contemporary employment relationship stem from the widening generational and cultural diversity experienced in many workforces due to the global aging population and globalisation. HRM discourse is primarily based on western cultural assumptions, many of which do not hold true in other cultural contexts (Wilton, 2013). This presents challenges for managers working outside of their own culture or wor king within a multicultural society. Due to the unwritten and unspoken nature of TPC any organisation would be advised to adequately research the expectations of employees in any foreign context in which they plan to engage, in order to avoid discrepancy. It can be argued that HRM practices developed within the western culture offer ineffective ways to manage labour in divergent cultural settings, constituting a possible area for further research. The growing generational diversity of the global workforce presents difficulty for organisations seeking to implement policies to manage TPC (Cogin, 2012), due to differing generational expectations. Thus to effectively manage such a diverse workforce time must be taken to individualise TPC (Lub et al, 2015). 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